What to Consider When Hiring Channel Partner Managers

The role of channel partner managers (also known as partner account managers, channel account managers, or partnership managers) may only be familiar to a narrow niche of the business world. However, this will soon change as increasing SaaS suppliers seek to diversify their business development pursuits outside of Direct Sales. Companies large and small increasingly report newsworthy growth by partnering with third-party companies to sell products or services on their behalf. ...