Strategies: What women-owned small businesses need to know to about digitizing their business

Until 1988, women needed a male relative to co-sign to apply for a business loan. Today, according to the Small Business Administration, there are more than 13 million women-owned businesses. I’ve spent my entire career working with small businesses and despite a global health crisis and economic volatility, small businesses have shown great resilience — especially those championed by women. Post-pandemic spending at online marketplaces (direct e-commerce or third-party sites) is up 160%,...