Leadership Lesson: Deep marketing? Know the customer of your customer

Seriously. Why should we be interested in who our customer sells to? It is enough of a challenge to find and serve our own customers. Because knowing this can increase our own business. If we know what motivates our buyers to serve their markets, we can help both our customers and their customers. Call it a win-win-win. SONR Labs was providing internal hardware and software to the manufacturer of a docking station for smart phones to play music. SONR got an idea from a customer of the dock...