Jenny Nguyen, founder of The Sports Bra, on supporting women in sports, business and in the communit

The popularity of women’s sports is on the rise as evidenced by the audience viewership of the most recent NCAA Women’s Championship game surpassing all previously televised basketball games on ESPN with 18.9 million viewers, according to Nielsen. This is not a “moment but a movement” says Jenny Nguyen, founder of The Sports Bra in Portland, Oregon. In 2022, Nguyen had an idea for a sports bar that only televised women’s sports, the first of its kind, and captured the attention of people…...