How to manipulate customer memories

This probably conjours up images of Men-In-Black wands erasing negative memories. Technological progress is amazing but we are not there yet. What do exist are legitimate mechanisms to make sure your customers think fondly of you, your employees and your product or service. As a provider of goods or services, you have three timeframes to play with, and all are important. Marketing and advertising are step one, your first chance to make a good impression. Outreach that uses humor or sensory...