Connecting: 5 ways to stay true to yourself

Years ago, my dear friend and mentor, Eric Morgenstern, helped to educate me about the importance of creating my personal brand. He talked about establishing that which sets you apart from the crowd and makes you memorable. It's also what helps you connect with your people: Friends, colleagues, prospective clients, employers, collaborators, and the like. When engaging in this work, it is critical to stay true to yourself. This means being authentic and genuine in all you do. In fact, you...