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For your reference, we have included the original job posting below.
Manager, Digital Marketing Project
Job Number:
43654496
Company Name:
Entertainment Industry Employer
Job Location:
New York, NY US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Manager, Digital Marketing Project
This is a project position slated to begin in January 2012 and be completed on or before July 2013.
Responsibilities
-Implement digital media marketing initiatives, specifically related to mobile -Ensure communication among regional offices and key mobile partners -Report on campaign performance metrics by working closely with the research group, as well as app download/usage metrics
-Work with our company and partner teams in each key region to promote our mobile products
-Develop marketing materials for our mobile platforms
-Management and support of mobile partner campaigns to drive distribution globally
-Develop collateral material including one-sheets and sizzle tapes to support digital/mobile sales teams
-Ensure our marks and branding are cleared and current for partner marketing & retail channels
-Work with International Marketing Solutions team to develop digital packages and create other sales opportunities around mobile product distribution
-Work with International Research team to understand mobile product distribution and usage trends; recommend tactics to improve product and audience uptake.
-Implement marketing campaigns around new application/product launches -Monitor the communication between our mobile user base/community and the customer support team Implement digital communications plans including internal and external press releases
-Provide support for various global mobile marketing initiatives, or as otherwise directed by manager
