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For your reference, we have included the original job posting below.
Group Account Director, Interactive
Job Number:
26547802
Company Name:
Confidential Company
Job Location:
Farmingdale, NY US
Job Category:
Sales & Sales Management
Salary:
$100K
Group Account Director, Interactive
Wilen Media has an opportunity for an Interactive Account Director, to work with the top executives from fortune 500 corporations, formulating and fulfilling consumer-marketing strategies.
Wilen Media is Long Island’s leading advertising, communications, printing and promotions company. We guide our customers with strategy, creative resources, data and analysis, state of the art printing and end to end fulfillment. Our employees thrive in a team-oriented, entrepreneurial environment. With over 35 years of success, we continue to be driven by innovation and technology. The Wilen Group is conveniently located on the Suffolk / Nassau border, in Farmingdale, with direct access to all major highways.
The Interactive Account Director is the primary contact of the agency /client relationship. S/he will lead the agency team, developing and executing digital strategy solutions that meet client expectations and business objectives. The right person for this position will be prepared for a fast-paced, entrepreneurial environment, and be at ease making decisions.
Position Details:
This position manages client strategy development and implementation, as it relates to interactive and digital marketing. This includes:
Responsibility of overall account retention, profitability, and growth.
Developing and maintaining strong client/agency relationships with high-level marketing executives, as the primary point of contact for various accounts.
Liaising between clients and internal teams on conception and execution of digital marketing projects, ensuring all deliverables are met on time and on budget.
Contributing to strategic planning by developing and presenting integrated proposals, creative briefs, estimates, and creative materials to client.
Identifying opportunities to create new business with existing clients by researching clients’ business and related industry trends.
Supervises overall performance for account team members.
Credentials:
The qualified candidate will showcase esteemed account experience, ensuring flawless execution of a digital marketing strategy. This will be apparent in the applicant who exhibits:
5 or more years experience with promotional acquisition and retention marketing, through interactive media including social media, web, mobile and email, but is also familiar with direct print marketing, TV and radio.
The ability to communicate client strategy to internal teams and coordinate customized design between client and internal creative and technical teams.
The ability to think strategically and act independently while leading with professionalism and clarity.
Excellent time management, analytical, listening, verbal & written communication skills, as well as strong and confident presentation skills.
Innate inquisitiveness and aptitude with the ability to see the big picture
Requirements:
Bachelor Degree in marketing, advertising or related discipline.
Willingness and ability to travel nationally 2-3 days a month.
Familiar with social media and analysis, including Google and Facebook ad campaigns
Hands on with the ability to load and manage online ad units both static and animated.
Manage internal and external resources to develop and code HTML for email/micro sites.
SMS / text and other mobile marketing experience a plus.
If you are the right fit for this position, or know someone who is, applications and emails of interest should be sent to Sheri Gold with a resume or bio, cover letter and salary requirement.
