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Develop, implement and oversee all planning and business analysis activities to support all initiatives and strategies cross-functionally across all Marketing disciplines: Marketing Advertising, Retail Development, Shop Development and Communications.
Key Relationships:
MMG Marketing and Visual/Capital, MMG Product and Brand Management, MMG Planning, MMG Retail Technology, MMG Senior Executives, Macy's Inc Marketing Services, Central Planning, Store-line Planning, .
Key Accountabilities:
Strategic Analysis and Planning
Devise innovative approaches to answering challenging business questions. Identify opportunities to use analyses to answer core business questions and to support improved action-oriented decision-making.
Vis/Cap management with data and analysis to draw conclusions about opportunities, liabilities and follow through from execution to evaluation.
Partner with the Marketing senior staff team to develop and communicate actionable sales driving strategies by analyzing sales performance in response to current projects and future proposals.
Partner with the Marketing senior staff team on defining needed analysis or special ad-hoc reports.
Business Analysis
Analyze the impact of global marketing initiatives to provide direction and set strategy to address business opportunities. Utilize analysis to establish goals and drive action to ensure its success and growth.
Provide quarterly sales analysis for supported verses non-supported doors, all FOB's. In addition, use sales performance analysis to identify opportunity doors with all divisions.
Support Marketing Management to develop and communicate actionable sales driving strategies identified by analyzing sales performance. Use the same data to identify poor performance and product weakness.
Facilitate the support and analysis of the Visual/Capital Investments. Communicate the conclusions and opportunities to the Marketing management teams.
Marketing Effectiveness
Manages the back-end analysis of information for promotional and non-promotional events. Identifies and makes recommendations based on findings to influence future marketing strategies.
Partner with Marketing Directors to support seasonal marketing strategies and media mixes with plans, and actionable post mortem measurement tools for each calendar event based on historical trends.
Analyzes total private brand sales trends, event expenses and ROIs.
Presents quarterly post Mortem Meetings with the Marketing Effectiveness teams.
Brand Research
Manage communication and dependencies across the various teams within MMG Marketing to provide global perspectives to support Brand Strategies.
Monitor brand performance by market/division to identify business opportunities (i.e. small market strategies) and identify/evaluate regional media opportunity/impact.
Engage MMG and Macy's Inc teams as needed, setting up the objectives, driving teams and projects to successful delivery.
Lead the process and partner with Macy's Inc Direct Mail team to obtain customer profile data to support MMG Marketing strategies.
Manage the of third parties' implementation of research studies as needed.
Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
